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Todd Atkins


As the kitchen designer of The 2021 New American Home, Todd Atkins, senior kitchen designer for the Phil Kean Design Group, in Winter Park, FL, showcased his mastery in mixing unexpected styles and aesthetics to create a leading-edge, yet classic kitchen design that is ahead of its time. This “modern” kitchen showcases soft, warm tones and a balance of modern and traditional elements that work together to achieve a high-end, sophisticated setting.

For example, a traditional 10′ walnut hutch acts as the anchor of this modern kitchen, recessed into the 14′ wall and surrounded floor-to-ceiling with a soft white quartz. The refrigerator/freezer and pantry are hidden behind a high-gloss, champagne-colored panel wall, framed in a carbon-stained 8″ Alder wood surround. The surround is duplicated on the range wall that blends classic inset base units painted in cream with mirrored upper cabinetry and a custom hood in chevron walnut panels with bronze metal trim. Then, kitchen finishes are rounded out with a gold faucet, refrigerator pulls in gunmetal, brushed nickel sconces, silver island pendant and gold pulls on the range wall cabinetry and on the walnut hutch.

The seasoned interior architect and designer’s new take on combining finishes and textures is exciting innovation in kitchen design, note colleagues.

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Social Media’s Industry Impact Grows

The group traveled from around the United States and even from outside the country. Nineteen design bloggers converged on New York’s Winter 2010 Fashion Week event as guests of Delta Faucet’s upscale Brizo brand. It was one of the kitchen and bath industry’s earliest social media successes.

Posts were written, photos snapped and uploaded, colleagues and the brand tagged, lessons learned: The biggest takeaway – not counting the hands-free kitchen faucets provided to the designers in lieu of payment in those largely pre-industry influencer days – was that social media could drive awareness and engagement for kitchen and bath companies. In the interest of disclosure, I was one of Brizo’s Fashion Week guests who came to call ourselves the Blogger 19.

Here are some of the lessons still being learned about social media more than a decade later, shared by voices from across the industry:

Designer and business coach Claire Jefford;Brizo’s Senior Brand Manager Lucia McBroom;Frank Advertising V.P. Lori Dolnick;Modenus owner and social media innovator Veronika Miller;Blogger and CEO Steve Sheinkopf of retail chain Yale Appliance;Original Blogger 19 member, designer, retailer and business coach Cheryl Clendenon;Designer, retailer and design blogger Carla Aston.Blogging

Blogging was one of the first social media success stories, which Social Media Today tracks back to the early 2000s. “Blog is named word of the year” for 2004, the site says, with digital platforms like Blogger and WordPress making it reasonably easy for non-technical design pros to post their thoughts and pictures online.

Brizo wasn’t the only brand to leverage the potential of this emerging medium for the industry. Veronika Miller launched Modenus and created a “Tweetup” (event combining in-

person and Twitter posting) at the 2011 AD Home Design Show. Its success “made us realize just how impactful the bloggers can be when they appear in a group to cover shows or individual brands,” Miller recalls.

She formalized that success with a series of sponsored designer trips called BlogTours. There were 25 of them held at industry events in the U.S. and Europe, generating 25 million impressions on Twitter alone,” she shares. BlogTour evolved into Designhounds in 2015 with a presence at the Kitchen & Bath Industry Show every year, an influencer focus beyond just bloggers, and virtual brand-sponsored events during the pandemic.

Aston, who has been blogging for more than a decade, is still bullish on the concept, she says. “I’m now making money off my site. I’ve created downloadable PDFs for sale and do affiliate linking, but my ad network is where the real passive income lies.” She’s prioritizing her online business over full-service clientele and shares that virtual consultations really took off during the pandemic last year. “My email consultations were created as a result of people finding my blog via Google and asking me questions. I’m enjoying that quick no-follow-through kind of work,” she comments.

Blogging has been a boon for Yale Appliance, too, with one of the most comprehensive guides to this category online. Consumers and professionals both visit, Sheinkopf observes. Between the blog and the retailer’s YouTube videos, Yale gets about six to seven million visitors annually, he reports, noting that he produces the content in-house. “I believe in never outsourcing a potential core competency.” The blog also offers a free download when you provide your email address.

“Building a list of potential clients is one of the most important strategies in generating consistent leads,” Jefford says, noting that the type of downloads her firm, Yale Appliance, and Aston all offer on their blogs can be effective in collecting names and email addresses.


BlogTour showed brands the power of design blogging.
Photo: Modenus

Images and Influencers

Social media is rich with photo-friendly platforms. Houzz, Instagram and Pinterest leap first to mind. Clendenon reports that Houzz is her most successful social media-based lead generator. “It pays for itself many times over and is the best ROI we have,” she states.

While Houzz is home-specific, Instagram and Pinterest are popular general interest sites. “We are spending more dollars now in Pinterest since it’s such a great tool for driving traffic to websites,” Dolnick comments. “Pinterest is less a social/engagement platform and more of a search engine (think Google). It works equally well for designers and for consumers,” the marketing executive reports, adding, “Instagram continues to be a hot point for many clients.”

The photo sites – especially Instagram – are magnets for influencers, which is a massive marketing category propelled by social media. The Influencer Marketing Hub estimates it as a $10 billion segment, something Dolnick probably wouldn’t dispute. “We do influencer campaigns for all our clients and they run the range, including contractors, designers and consumers.”

Looking ahead, she says, “Influencers will still be an area of growth – but we’re targeting more ‘stacked’ influencers. Posting on Instagram alone isn’t enough. They have to be multi-channel and have a blog or vlog

Social media for the kitchen and bath industry has evolved tremendously since its earliest days, and here’s what you should know about this dynamic marketing resource now.

User-generated content is going to continue to be hot as quality photography and video is an investment for brands,” the marketer comments.

Video Evolution

If you’ve been active on Instagram or follow social media trends, you probably heard recently that the platform is going to shift much of its focus from photos to videos. “I feel that Instagram is still going to be an important platform for designers,” Jefford believes, “not only for acquiring local business, but it’s also the best social media channel to establish relationships with brands and obtain sponsorship deals. With more video content being pushed there, such as IGTV and now Reels, Instagram has lots of different options for creating fun and informative content.”

“We were saying video, video, video for many years,” declares Dolnick, but “it takes a major platform like Instagram to make it a reality for some advertisers.” She predicts augmented and virtual reality as the next frontiers. “Forget Zoom – we’re going be in a virtual office with other people. It’s just a matter of time. We’re testing virtual showroom tours and trade show tours now and the results are off the charts. It’s going to happen sooner than later,” she predicts.

Miller, who is also good at reading industry tea leaves, launched her Design Uncut webcast for design pros during the pandemic last year. The series goes live on Miller’s Modenus’ Facebook page and in her Facebook Kitchen + Bath Industry Group.

YouTube is Yale Appliance’s biggest platform, Sheinkopf says. “Video has become a much larger part of effective social media. People naturally consume video easier as they have been [raised] on TV,” he comments. He also predicts some changes in the industry.

“I don’t think platforms were prepared for the success of TikTok, so you are seeing YouTube Shorts and Instagram Reels be over-indexed as a reaction. Now is a good time to consider short form content,” he suggests.

Content Creation and Ownership

Miller confesses to overcoming camera shyness to appear in her Design Uncut videos. Many reading this Trend Spotting can relate, myself included! Fortunately, new creative tools allow you to create videos that feature your brand and your work, without you necessarily having to appear on camera. Canva and Spark Video do for video creation what Blogger and WordPress did for blogging at its beginning.

“The focus going forward can’t be on platforms you don’t own,” cautions Dolnick. “Don’t build your social model around followers. Work on engagement. You don’t own Facebook and they will likely take followings/Instagram likes away sometime in future,” she warns.

Jefford agrees: “The landscape is constantly evolving. You own your list, but nothing is guaranteed with the social media platforms, especially when algorithms are always changing.”

Legacy Platforms

As much as anything can be considered legacy in this young marketing world, Facebook, LinkedIn and Twitter fit that description and have legitimate places in your plans. Forums like Miller’s 2,000-member Kitchen & Bath Industry Group on Facebook and KBtribechat, a decade-long success (which I occasionally guest-host) with more than 10 million impressions per chat, according to its designer/creator Stacy Garcia, are examples of their continuing strength. Dolnick says Facebook is a must-have, but not the cool kid on the block. She also sees her clients embracing LinkedIn as a recruiting tool.

Emerging Platforms

Maybe your kids are crazy about the video sensation TikTok, and your cabinet rep invited you to the audio drop-in platform Clubhouse. Brands like Brizo are always evaluating new and emerging platforms, McBroom says. And Miller is planning to integrate TikTok into Design Uncut’s social portfolio, she shares.

Numerous designers and brands that have appeared in this publication’s pages are hosting engaging, informative discussions on Clubhouse. “It’s not brand-friendly, but anywhere quality conversation is taking place is of interest to us,” Dolnick says. Think of Clubhouse as interactive, micro-podcasting, where you can listen to experts, but also ask them questions and share your own ideas and experiences.

“TikTok has grown exponentially (it was the most downloaded app in 2020),” Dolnick shares. The audience is youth-oriented, with half younger than 34, but it’s huge and won’t stay young forever, the marketer muses. “We don’t automatically dismiss TikTok creators as influencers, since the really good ones stack their content on multiple platforms.”

Even if you’re uncertain about investing in emerging sites – there’s no guarantee of payoff for your time or money – it’s helpful to be where your clients are forming their opinions.

Last Words

This dynamic marketing specialty, once the job of summer interns or your techie nephew, is a serious $62 billion business in the U.S. alone, according to IBISWorld, and more complex than ever. Whether creating compelling content for your own blog or showcasing videos on popular sites, “social media is a serious brand tool for customer service, marketing and traffic,” Dolnick comments.
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Jamie Gold, CKD, CAPS, MCCWC is an author, wellness design consultant and industry speaker.Her third book, Wellness by Design (Simon & Schuster), published September 2020. You can learn more about her Wellness Market presentations, books, Wellness Wednesdays Clubhouse conversations and consulting services at jamiegold.net.

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Amazing Masters

At its most basic, any master bathroom with a sink, toilet and shower or bathtub can meet essential hygiene needs. However, when asked to do more, designers’ creativity soars to go above and beyond basic to amazing.

Think expanded and/or reconfigured footprints that better accommodate comforts and conveniences. Think unusual and glamorous materials and finishes that transform the aesthetics of the room. Think design elements and products that promote wellness and encourage relaxation within personal sanctuaries.

This month, KBDN asked designers to share amazing master bathroom projects that elevate basic to amazing.


For this large, new master bathroom, Gregory Hall and Emanuel Rodriguez Garcia opted to turn some of the conventional bathroom zones into art pieces. For the tub zone, it’s the white oak slats, while the vanity area includes cabinetry encased in a Calacatta marble frame.

Bathroom ‘Art’

After reconfiguring entirely new interior spaces during the renovation of this four-level home, Gregory Hall and Emanuel Rodriguez Garcia, co-founders of Veritas Design Group & Studio in San Francisco, CA, carved out a large third-floor room designated for the new master bathroom. With such a large footprint, the designers opted to expand some of the conventional bathroom elements to create a spa-like retreat for their clients.

“We took advantage of the grand space and chose to exaggerate some of the typical bathroom ideas, turning them into art pieces,” says Hall.

For example, each of the three zones – the tub, vanity and shower areas – includes some type of ‘art.’ For the tub zone, it’s the white oak slats that loosely separate it from the vanity zone behind it.

“The idea for the slats came about during the reconfiguration of the stairwell,” says Garcia. “With it now located in the center of the house, the slats represent walls rooted in the ground with branches of trees growing up through them. The slats are the pulse of the house and we used them repetitiously throughout to create a rhythm, much like musical scales of a composition.”

The slats are repeated as drawer fronts on the floating double vanity, which is encased in a Calacatta marble frame to further accentuate its suspension.

“Wrapping the vanity with marble makes it feel more special, liked a framed masterpiece on the wall,” says Hall, noting that its lengthy dimension of nearly 16′ adds to the grandness of the room.

LED lighting beneath the vanity and behind the long mirror softly illuminates the entire space, giving it a warm, natural glow. The trio of globular Amora Lighting pendants, accented with black that matches the Samuel Heath wall-mounted plumbing fixtures, feels like puffs of clouds hovering above the countertop with integrated marble sinks. Their oversized dimensions emphasize the abundance of space.

The expansive, curbless double shower, visually on display behind frameless glass that helps define the wet area, showcases handmade Heath Ceramics tile, laid vertically to give prominence to the shower’s height and openness.

“We love the handmade tiles and the human touch they represent,” says Garcia. “So much of the building process is about manufacturing, and these tiles brought back a human sense and connection to the earth.”

One common theme throughout the bathroom is the Calacatta marble, which clads the entire floor wall to wall and serves as the vanity top and accent in the tub area.

“The marble has a very ethereal feel, both emotionally and aesthetically,” says Hall. “Its white background, when mixed with the warmth of the wood, makes it feel like you’re walking on clouds.”

Balancing Old and New

Working in the Pittsburgh, PA community, Michael Jacobs is often challenged to balance old and new.

“Our housing stock is very old,” says the president/owner of Marvista Design + Build in Pittsburgh. “So many homes are over 100 years old, with little additions made here and there. Flow is usually horrendous and rooms no longer reflect modern living.”


Michael Jacobs and designer Emily Borne added updated finishes that gave this master bath a spa-like aesthetic that respected this older home’s architecture.
Photo: Dave Bryce Photography

Such was the case with this renovation, where Jacobs, along with designer Emily Borne, reconfigured the entire master suite to include a master bathroom with updated finishes that give a spa-like escape. The room respected the home’s architecture within a new layout that better utilized the square footage and eliminated pockets of unused space where clutter and furniture often collected.

As it relates to finishes, the design team created a blend of traditional and contemporary elements.

“Our clients were really attracted to a contemporary design style,” he notes. “However, we wanted to find a way to respect the traditional look of the home. Ultimately, we found a way to pepper in some contemporary details within a traditional shell that resulted in a natural, seamless look.”

For example, custom Plain & Fancy cabinetry with its two-tone walnut/linen finishes features traditional-style mouldings accented with Cambria quartz and contemporary acrylic/matte black Schaub & Co. hardware.

“The juxtaposition of the dark wood and off-white paint looks phenomenal,” he says. “Walnut is such a luxurious finish and it’s making quite a comeback in the kitchen and bath industry. We combined it with matte black hardware, which is also currently trending.”

Jacobs’ clients also wanted to maintain a separate tub and shower. The former, a Signature Hardware freestanding unit, is set off by original, refurbished leaded glass windows. The latter, a walk-in, curbless design, includes a bench. To tie them together, Jacobs and Borne accented each with Matte Black Brizo plumbing fixtures and dark Watered Silk Italian porcelain tile. Three-dimensional tiles behind the tub are stacked, while large-format tiles in the shower are set flush and are combined with contrasting tile in a lighter colorway. A coordinating mix of mosaics accentuates the floor and niches.

“Emily did a great job of selecting several different tiles that all come together,” he says.

As it relates to layout, the designers focused on creating a space in which the homeowners could move about freely.

“In all of our designs, we focus on having room to walk around,” he explains. “We pay attention to aisleways and pinch points, so for this bathroom we designed towel storage next to the double vanity. We also created a make-up area in the master bedroom where she can get ready while he uses the bathroom. A separate toilet area, with a luxury automated toilet, also gives the homeowners the ability to move in, around and out of the area in a semi-private way.”

Modern and Bold, Yet Timeless

To maintain the spacious feeling of this relatively roomy master bathroom, Ethan Levy chose to clad the floor and an accent wall with large-format 24″x48″ porcelain tile from MSI’s Oxide Collection.

“The large tiles minimize grout lines that can make a space feel smaller,” says the CEO of Design Depot in Englewood, NJ.


The large-format porcelain floor and accent wall tiles, in contrasting light and dark colorways, set the tone for this master bathroom designed by Ethan Levy, who was tasked to create a space with a modern and bold design theme.
Photo: Nadav Havakook

The light and dark Blanc and Iron tiles also make a statement for the space, where Levy wanted to create a modern and bold theme that was up to date with current trends, yet remained neutral enough to stay in style for years to come.

“The color of the black vanity and the dark floor, which is almost black with some rustic texture, are very bold choices,” he says. “But the lighter wall tile and the quartz vanity top bring some neutral tones back into the space.”

The contrast between the floor and wall tiles is also on-trend with what the designer sees happening in many bathrooms he designs.

“Clients currently seem to be liking a contrast between dark, such as black, and light, such as white or light gray,” he indicates. “They also like to add some warmth back into the room, which is important so the space doesn’t feel cold. In this bathroom, we did that with the floor tile. It isn’t just plain black. It has some rusty, earth tones in it that warm up the concrete-look tile. A wood finish on a vanity would be another nice way to warm up a space that has a black tile floor.”

Black, in general, is also trending as selections for design elements and materials such as tile, vanities and fixtures, as illustrated in this master bathroom that showcases the nearly 8′-long, semi-custom Bellmont Cabinet Co. vanity.

“The vanity is really impressive and its length helps to stretch the feeling of the space,” says Levy. “We also added a little lip around the edge of the doors that adds some detail so they aren’t the standard slab-style door that is so common these days.”

Additional black elements include penny round shower floor tiles and a tall, black-framed window that extends from the top of the freestanding tub to nearly the top of the 12′-tall ceiling. A matte black, contemporary-style chandelier hangs suspended in front.

“We had some extra space in the section of the bathroom with the tub so we extended the window,” he says, noting its black frame matches the rest of the windows in the home. “It brings in a lot of natural light, which is important when you’re using dark colors.”

Bold Black and White

Based on her client’s request for a black and white master bathroom, Lauren Lerner obliged with a mix of the contrasting tones where light tones, represented by the freestanding tub and walls, set the stage for the stunning tile selections showcased on the floor and shower walls.

“The black and white theme led to the tile selections for the room,” says the designer, founder/principal designer, Living with Lolo in Scottsdale, AZ.


Based on her client’s request for a black and white master bathroom, Lauren Lerner mixed the contrasting tones, where light tones, represented by the freestanding tub and walls, set the stage for the tile selections showcased on the floor and shower walls.
Photo: Life Created

The floor, Saba Tile’s Savoy Snow & Ebony polycoated cement tiles, unite the two hues in a graphic pattern that runs throughout the entirety of the space, including into the shower.

“Our client loves the tile and how it adds personality to the space,” she explains, adding that its pattern layout also helps to elongate the room.

In the shower, Marble Tech’s Port Laurent Nero Marquina porcelain tile echoes a resemblance to its natural stone inspiration. Its large 24″x24″ dimensions further the likeness.

“We wanted it to appear to be an actual marble slab,” she explains. “The large tile size allowed us to achieve that look.”

Dark hues are furthered with the ceiling and custom alder vanity crafted by a local cabinet maker. Lerner topped the vanity with Vadara’s Calacatta Sevella quartz, which serves as a ‘light’ representative given its icy, glacial inspiration and predominantly ‘snowy’ background.

While black and white was the overriding color combination, the designer brought in a pop of color with the teal window shades.

“We wanted to bring in some additional color and texture, and since the master bedroom has a lot of teal, we pulled the color into the bathroom with the window treatments,” she says.

Technology also played an important role in the renovation of this master bathroom, where the shower includes a Kohler DTV digital shower system that controls multiple shower experiences from one interface.

“This client, like many of our clients, likes to have high-tech automation in their bathroom, as well as the rest of their home,” she says. “This shower system can be programmed for each user so the homeowner and his wife can have their own unique experience. When he pushes his setting, the shower automatically goes to his preferences…his water pressure, his temperature, his music, etc.”

This client also loves his Kohler Veil intelligent toilet, especially the built-in wash modes and heated seat.

Nature on Display

Cecelia Daniels’ clients have four kids and they lead very busy lives. And while they liked their home, they wanted a renovation that better matched their lifestyle and spoke to their personal tastes. As it relates to their master bathroom, the remodel also needed to aesthetically reflect the room’s physical location.


Cecelia Daniels, along with Kimball Modern and Skycastle Construction, deliver several special elements in this bath, including a mix of handmade tiles that sheath the shower and vanity walls and a stone soaking tub on a wooden platform that elevates its status.
Photo: Dane Cronin

“Their private bath is located at the far end of the house,” relates the associate project manager/senior architectural designer at Rodwin Architecture in Boulder, CO. “It’s essentially an oasis removed from the hustle and bustle, so we wanted it to feel that way…calming, bright and peaceful.”

Designing an escape such as the one she created for this family is a common request for many of her clients.

“Though our clients have different priorities and styles, they seem to all have one common goal when it comes to their private baths…escape,” she says.

While she quips about providing all bathroom doors with sturdy locks, she does indicate that the bathroom is one place in the home where it’s acceptable to be alone.

“We like to provide a pleasant space for our clients to reset and recharge so they can cultivate the right mindsets to tackle their busy days,” she says.

With those goals in mind, she – along with interior designer Kate Van Sluyter from Kimball Modern, general contractor Brandon David at Skycastle Construction and principal Scott Rodwin, AIA – included several special elements, such as the mix of handmade Ann Sacks tiles used throughout the space. For example, MADE Modern Moon Cotton tiles sheath the shower wall while a combination of Peak and Valley tiles in the New Lagoon colorway highlight the vanity wall.

“These materials, along with the hand craftsmanship of the floating [walnut] vanity [by The Artisan Shop] and matching open shelving unit, provide a very natural, earthy feel that balance the room’s straight, crisp lines, such as those of the glass shower enclosure,” she explains. “They put nature on display.”

Daniels further flaunted nature by situating the MTI Baths’ stone soaking tub on a wooden platform that elevates its status.

“It seemingly transports you to another time and place where you can imagine soaking outside…somewhere remote that is surrounded by nature,” she explains, adding that the Hubbardton Forge Cairn pendant light suspended near the tub enhances the feeling with its mesmerizing stacked ‘stones’. “The soothing colors – the rich wood, matte whites and warm greens and blues – evoke a spa-like quality. These, combined with organic textures such as natural wood grains, imperfect circles and metamorphic movement in the floor tiles that carry up the tub wall, add to the elemental feel of the space.”

Next-level Spa Retreat

While the goal of creating a spa-like retreat for a master bathroom isn’t necessarily an unusual request these days, Rodney Palmer and Glynis Wood collaborated to ensure that this new-construction space showcased a variety of luxurious products and finishes that provided next-level experiences with distinctive his/her oases, a walk-in closet and even a balcony where their clients can enjoy their morning cup of coffee.

“Everything about this house is unique,” says Palmer, AIA/principal partner, Cornerstone Architects in Austin, TX.


This luxury oases by Rodney Palmer and Glynis Wood includes a Vichy shower with six custom-positioned showerheads that release a calming flush of water onto a leathered granite floating bench, a double-steam shower with a 48″ rainhead showerhead and his/her handheld showerheads and body sprays, and a wooden focal-point tub.
Photos: Cate Black Photography

“The homeowners gave us a lot of free rein so we were able to select unusual products, materials and finishes,” adds Wood, ASID member, Glynis Wood Interiors, also in Austin.

For starters, they included a Vichy shower. Typically seen only in commercial settings, the table shower heightens in-home spa services with its six showerheads – custom positioned to the proportions of their clients’ bodies – that release a calming and cleansing flush of water onto a leathered Black Granite floating bench. To further enhance the ambiance, they clad the room with a variety of Ann Sacks wall and floor tile, including dimensional tile as an accent.

“The Vichy shower is very cave-like,” remarks Palmer. “We wanted to create a lot of warmth, depth and intimacy, which we achieved with the tile.”

The Vichy shower is accessed via the double steam shower, which includes its own well-appointed amenities, such as a 48″ rainhead showerhead and his/her handheld showerheads and body sprays. Also clad in several selections of Ann Sacks tile, Palmer actually reconfigured it after Wood specified the tile.

“We wanted to maximize the tile dimensions,” he explains, in reference to the rectangular and hexagonal tiles. “We didn’t want to have any slivers or irregular pieces so we redesigned the spacing and columns based on the tile.”

To each side of the shower, Palmer and Wood designed his/her oases. His side includes a vanity and toilet room while hers has an added feature of a Bath in Wood of Maine focal-point walnut tub.

“That tub was the first thing I bought for the whole bathroom,” says Wood. “It’s my favorite feature because it’s so unexpected.”

To highlight the tub, the team included an accent wall in Ann Sacks’ Context Pillowed Mosaic Metallic Black.

“A lot of materials within the space are neutral…except for this wall,” says Palmer. “It’s a major accent for the room. We chose the dark shade so the tub ‘pops’ against it. Plus, the dark color helps tone down the light that flows in from the windows.”

The floating gray vanity, topped with a glass countertop and accented with LED lights below, echoes the darker shades within the Grigio Perla floor tile.

“The floor is a really unusual gray marble,” Wood describes, noting that it also sheaths his side of the bathroom as well as the walk-in closet. “I fell in love with its color.”
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Home Sizes, Suburban Shift Seen Increasing as COVID Offshoot

WASHINGTON, DC — Single-family home sizes are reportedly rising as an offshoot of the COVID-19 pandemic, reversing a recent trend toward downsizing, as homeowners are seeking additional residential space for a wider range of purposes, particularly teleworking and school-related activities.

At the same time, trade association officials are reporting a continued shift in new residential construction away from urban areas to lower-density, lower-cost suburban markets.

According to the latest analysis by the National Association of Home Builders, the median size of a newly built single-family home increased to 2,297 sq. ft., while the average size for new single-family homes increased to 2,540 sq. ft.

Since Great Recession lows, home sizes rose between 2009 to 2015 as entry-level new construction was constrained, according to the NAHB. In contrast, home sizes declined between 2016 and 2020, as more starter homes were developed, the NAHB said.

“Going forward, we expect home size to increase again, given a shift in consumer preferences for more space due to the increased use and roles of homes in the post-COVID-19 environment,” said Robert Dietz, chief economist for the Washington, DC-based NAHB.

The NAHB also reported that residential construction continued its yearlong shift toward the suburbs and lower-cost markets, a trend that’s especially pronounced within the multifamily sector.

According to the association’s latest Home Building Geography Index (HBGI), multifamily residential construction posted a 14.3% gain in small metro core and suburban areas during the second quarter of 2021, while large metro areas experienced a 0.5% decline for multifamily building activity.

“The trend of construction shifting from high-density metro areas to more affordable regions, which accelerated at the beginning of the pandemic, appears to be continuing,” said NAHB Chairman Chuck Fowke.

“There’s a marked increase in new apartment construction outside large metro areas, as people have greater flexibility to live and work in more affordable markets,” added Robert Dietz, chief economist for the NAHB.

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2022 KBIS, IBS Health & Safety Guidelines Updated

HACKETTSTOWN, NJ A revised set of health and safety protocols, including COVID-19 vaccination requirements and/or proof of a negative coronavirus test result, have been issued for the 2022 Design & Construction Week (DCW), the annual three-day event that encompasses the Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS).

The National Kitchen & Bath Association, which owns KBIS, and the National Association of Home Builders, owner of IBS, last month released the revised protocols for DCW, scheduled for Feb. 8-10 at the Orange County Convention Center in Orlando, FL. The guidelines apply to attendee and exhibitor registrants for both KBIS and IBS, and are subject to revision, event sponsors noted.

“The safety and wellbeing of our attendees, partners, exhibitors, site workers and staff remains our top priority, said DCW organizers, adding that they are “working with our vendors, partners and the Orange County Convention Center to … deliver a safe and productive environment in which to conduct business.”

“As we get closer to returning to an in-person event, we continue to update our health and safety policies based upon current recommendations from the Centers for Disease Control and Prevention, the state of Florida and local Orlando health authorities, event organizers added. “We will continue to monitor their recommendations and will update relevant information as needed.”

Guidance related to large gatherings relative to COVID-19 and associated variants continues to change, DCW organizers said. “What will remain constant,” show officials said, “is the commitment of the NAHB International Builders’ Show (IBS) and NKBA’s Kitchen & Bath Industry Show (KBIS) and to the health and safety of attendees, exhibitors, partners and staff at our shows.”

Details regarding the health and safety policies for Design and Construction Week can be found at: http://www.designandconstructionweek.com/healthsafety.html.

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