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Thermador Cites Student Design Winners


IRVINE, CA — Thermador, the Irvine, CA-based luxury home appliance brand, has announced the inaugural student recipients of the company’s “Diversity in Design Pipeline” initiative, launched this year to empower a new generation of talent from underrepresented communities.

The Thermador Diversity in Design Pipeline Initiative, created in partnership with the Interior Design Society, was designed to support students in their senior year at an accredited interior design program to aid the transition into a successful, burgeoning career. The program was informed by a survey commissioned by Thermador that found mentorship and financial support to be the greatest obstacles for students of under-represented backgrounds to become professional designers.

The winning students include Aleah Mazyck of UNC Greensboro, Kayla Martin of California State University, Raquel Rodrigues of Texas Tech University, Jonathan Martin of the University of Northern Iowa and Chrystal McLeod of Georgia Southern University.

“Thermador is honored at the opportunity to work with these talented students as part of our brand’s commitment to opening more pathways for underrepresented communities in interior design,” said Beatriz Sandoval, head of brand marketing for Thermador.

The mentorship program pairs students and mentors who will meet monthly to discuss the essential and tangible skills needed to be successful in the world of design. Students also receive $10,000 toward tuition and a student membership with IDS, Thermador said.

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Creating an Elegant Waterfront Dream

Hicksville, NY —Sometimes, some of the best projects start with a complex story. Such was the case with this recent renovation, which involved a tear down and rebuild of the Northport, NY home sited on the shores of Long Island Sound.

The homeowner and builder (Jato Builders) had visited several firms looking for a collaborative kitchen designer who could help bring to fruition the client’s vision for an elegant residence with a coastal design vibe.

“She’s very particular and she just wasn’t making a connection with anyone,” recalls Ellen Lopez, CMKBD/founder/principal designer, EL Design Studio, in Hicksville, NY. “That’s when I received a phone call from a friend and fellow designer who asked if I would be interested in the project. The homeowner came to my studio and we hit it off immediately.”

Focus on the Waterfront

One of the challenges in finding the right designer was finding someone who could navigate the challenges associated with the relatively large space and the homeowner’s wishes. Specifically, she wanted a kitchen that was unique – i.e., nothing ‘cookie cutter’ – with a functional layout. She also wanted a focus on the waterfront and elegant materials and finishes – including those that would play off of the reflective and shimmery chandelier she had already selected to float above the adjacent eating area.


Lopez’s client wanted a design that included elegant materials and finishes – including those that would play off of the reflective and shimmery chandelier she had already selected to float above the adjacent eating area. The breathtaking vista of the Long Island Sound played a significant role in the kitchen’s design.

“The whole design concept actually started with the light fixture,” she says. “We wanted to keep everything elegant to live up to it, yet keep it toned down a bit so it wouldn’t be overpowering.”

The breathtaking vista of the Long Island Sound also played a significant role in the design.

“The view is the focal point,” she relates, adding that the home’s location is very peaceful and serene. “We didn’t want to detract from it.”

To accommodate, a wall of windows and patio doors with transoms and arched mullions stretch the length of the kitchen and into the adjacent dining room. The color palette and material selection also pay homage to the view.

“We wanted to bring the North Shore of Long Island’s color palette into the house, which we achieved with a variety of materials and wood tones,” Lopez explains. The resulting mix of soft, natural tones is accentuated with a perfect balance of accent colors to provide definition and detail.

For example, Cambria Skara Brae quartz countertops and accent walls, which are tucked behind wooden floating shelves, feature dramatic earth-toned veins set against a bone white background that draw the eye around the room and capture the ebb and flow of the water beyond the windows. Its light and dark tones are repeated in the custom EL Design Studio cabinetry, which is accented with Rocky Mountain Hardware and walnut interiors. The former color tone is represented by the perimeter cabinets and the latter is echoed in the island, which is sheathed in a custom finish that reflects the colors and textures of rocks and pebbles outside. To visually minimize its large dimension, Lopez topped the island with a combination of quartz and custom-figured maple. The wood, from Grothouse, is stained dark and rich to add elegance, depth and strength.

“In a sense, the combination of materials tricks the eye,” she states, adding that elevating the wood eases the transition between the surfaces and gives the wood an impressive and stately appearance. “I didn’t want just one giant piece of stone. Instead, the mix of materials, and the light versus dark, is more interesting and inviting.”

Lopez incorporated plenty of seating, a prep sink and the Thermador range into the island. Hovering above, the ventilation hood – built collectively by Birchcraft Kitchens and Grothouse – also includes antiqued mirrors that reflect the water.

The Importance of Work Flow

Because Lopez’s client loves to cook, creating a functional layout was critical…and challenging, given the fact that she had an extensive appliance wish list that included two wall ovens and a 36″ range, two dishwashers, a microwave drawer and a built-in coffee machine. Plus, she wanted a walk-in pantry with entry provided from within the kitchen.


Lopez accented the pantry door with antiqued mirrors to add interest. Plus, the mirror offers a reflection of the water. Inside, the designer included several unexpected details, including glass/wire mesh upper cabinets, open shelves and a wood countertop.

“It took three iterations to find the perfect layout that established a good work flow in an aesthetically pleasing space,” she indicates.

With one wall dedicated to the view, and therefore unavailable for wall or tall cabinetry, the designer focused on creating rhythm and flow with a small work triangle consisting of the Kohler Whitehaven Cashmere farmhouse sink and Thermador range and refrigerator. Tucked within is the Miele coffee machine and a Thermador microwave drawer.

A separate Thermador column freezer is a few steps away on the opposite side of the arched entrance into the great room. Turning the corner, Lopez placed two additional ovens. Across from another arched entrance, this time into the formal dining room, she included a television, countertop with additional storage and the entrance into the hidden pantry, which sits behind the wall. To add interest, Lopez accented the door with antiqued mirrors.

“I created the entry to look like a tall cabinet, rather than a door,” she explains. “Plus, the mirror offers a reflection of the water so everyone, including those seated at the nearby banquette with their backs to the window, can see the view.”

Inside the pantry, Lopez included several unexpected details, including glass/wire mesh upper cabinets, open shelves and another Grothouse wood countertop.
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Manufacturers Examine Supply Stresses

The DPH manufacturer concentrates on quality product and superior customer service. We are expected to provide both at competitive prices and with as little friction as possible, and I would say, most of us do. However, as we’ve witnessed the ‘Amazoning’ of the marketplace, amplified by a pandemic world, DPH manufacturers are fighting to maintain stability between logical expectations and ‘the Amazon effect.’ While we all appreciate the convenience of an Amazon marketplace, not all products can be treated equally. Unlike some other industries, hardware, plumbing, appliances and lighting often have specific shipping, installation and service needs.

Manufacturers are often viewed simply as marketers and salespeople, but as you may have seen when visiting a factory, manufacturing is a multi-faceted and complex business. Manufacturers in the U.S. and around the world are more tightly bound together through raw materials, labor and freight than may appear from a finished product.

TIES THAT BIND

Raw Materials: These are tied to industries as varied as oil and microchips. Most can be, and are, sourced nationally, but some must be sourced internationally. The flow of these products is regulated by countries, politics and commerce vagaries all around the world. In a normal year, price increases are expected and applied where necessary. In a COVID year, price increases have been compounded by national and worldwide slowdowns in supply, and increases are reflecting the upheaval.

Ben Alliker of HamatUSA explains, “2020 was not kind to many parts of the construction industry, mainly due to increased demand and decreased supply. Appliances and lumber both faced an initial crunch, and appliances remain on short supply and long lead times. For many DPH manufacturers, it was a mixed bag. Kitchen products, unlike a shower valve or new freestanding tub filler, don’t require an extensive remodel project. It’s relatively easy to install a new kitchen sink and faucet into an existing kitchen. Because of a huge number of people staying home across the world, and the relative ease of installation, HamatUSA saw a huge spike in demand over the summer and into the fall for kitchen sinks and faucets – both in the U.S. and in foreign markets.”

Production and Inventory: For manufacturers, this is handled in a wide variety of ways. That is to say some manufacturers work on a made-to-order, just-in-time basis with very little inventory, while others continually produce and maintain large inventories. There are pros and cons to both, but both take deft skills to balance output with demand and costs with profit.

Freight Costs: Costs associated with shipping have skyrocketed. The freight industry has been working throughout the pandemic, putting themselves at risk, but also realizing their undeniable necessity to the buying public. Their charges are reflecting their increased importance. ‘Fuel surcharges’ have become more common. Most DPH manufacturers have decided to keep freight rates as stable as possible, absorb many increases and/or set free freight levels.

LABOR AND SERVICE

Returns and Restocks: There is no easy fix for returns and restocks, which have become a flash point. We know, stuff happens. We all want to make these transactions as painless as possible. However, returns in our segment are not as easy as logging on and printing off a return label or simply scanning a QR code. Returns and restocks are expensive for everyone and cannot be ‘solved’ by simply raising prices to try and speed up the process. The customer changed their mind? It happens. But a faucet, toilet, steam unit, drain or tub cannot simply be Rambo-taped back into its packaging and dropped off. Return transport, reception and inspection, repair (if necessary), repacking (if possible) and return to inventory are only a few of the things that need to happen to a return. But, let’s be honest. We all know that a consumer wants a new product, so reselling product is difficult and frowned upon. What can be done with returned goods in our industry? How many ways are there to reduce, reuse, recycle? Manufacturers are often caught in a difficult position to satisfy consumers even when issues are not manufacturing related.

“Absorbing the costs associated with returns would most likely come with a price increase,” says Barbara Kratus of Infinity Drain. “Ultimately, it’s the consumer who will pay for it in the end, whether it’s Prime delivery or no-questions-asked returns – just as they do now on Amazon or any other online retailer where it’s baked into the price.”

Harris Wattles of Amba Products adds, “Re-stock fees are put into place for a variety of reasons, and a price increase simply to help offset a reduction/elimination of restock fees is not the answer to the problem. Increasing our prices for this reason will only make it harder to compete with other brands, especially the low-cost companies that you frequently see on Amazon, further eroding a company’s image while likely pricing our products out of the market.”

Labor Costs: In manufacturing, these are more competitive than ever. Recruiting, hiring and retaining the best people at every position is not exclusively difficult to showrooms or agencies. Most jobs in DPH manufacturing are not on assembly lines, but rather require trade training or artistic skill.

“Production facilities (during COVID) had less time/resources available for new product production. As responsible suppliers, we had to initiate protocols to keep production teams safe and healthy,” Alliker explains. “That universally meant less people in the factory at one time, and different production schedules, and thus decreased production capacity. We have seen COVID-related delays to the supply chain for new components as they also deal with COVID realities.”

Service: This is the other main component to successful manufacturing. We all remember bad service when we encounter it, and good service doesn’t always get recognized but is expected at all levels. Good service can be a simple smiling voice or a clear instruction about how to turn something on and off. Good service to a consumer can be slowly walking through how to operate a control, or good service can become bad service by not changing out that same control, that is working properly, because the user doesn’t like how the control operates. There is a fine line between the customer always being right and easy, on-site solutions.

Labor Costs: These are now jungle competitive in the field. Skilled tradespeople have never been as busy as they are now. Product support for warranty issues or installation inspections is a critical component in the overall experience of a product offering. Your warranty can be 100 years, but if you can’t get a professional to a job site, it’s not worth much. And we are all dependent upon how professional and experienced the tradesperson working with us can be during the initial installation or follow up servicing.

“I think products that incorporate tech could inspire young people to enter the trades,” says Kratus. “There are incredible innovations in building materials! We have to tout that at all levels of the building process.”

Patrick Weidl of ThermaSol adds, “ThermaSol, like many of us, is reliant on two trades – plumbers and electricians – to install the products. Have their expectations changed? Yes, absolutely. To meet those expectations, we introduced virtual trainings as it relates to product knowledge, installation and general 101s.”

The web runs the world. It would be an understatement to say that the web has gotten us through a lot this past year and we have all learned new angles to using it. It has become indispensable to our everyday lives. You can order a car, a boat, a diamond necklace, your groceries, birdfeed, a towel bar or a potty, all from the phone in your hand.

But as we all know, the web is a catch-22 for everyone selling product, any product, around the world. Amazon and similar companies ruled the web pre-COVID but now all companies have improved their online presence either as a seller or simply as a store window showing off their skills and products. Today, if your store front isn’t well represented on the web, your brick and mortar isn’t going to get the attention it deserves.We’ve all become accustomed to checking out a product or business on the web before we head out to see it. A web search can be simply to see what kind of COVID protocols are in place or to actually see if the product you want is on display or to read reviews of that product or business. 

Web views and reviews are, without a doubt, a crucial component to the future of business.We’ve seen how reviews shape the perception of a product or company and how reviewers, paid and unpaid, can affect mom and pop start-ups, large corporations and government agencies, to name a few. The world watches and reads what everyone has to say about a product whether what is being said is true or valuable. They can literally make or break a business. So, we ask, should we raise our prices to be more ‘Amazon-like’?

It’s been a challenging time for all, but the future of construction and renovation is bright, and we are hopeful.
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Kimberly Frechette is the national sales manager at Americh Corporation. She has worked in manufacturing, distribution and sales in the bathroom segment for 30 years. Frechette has been involved with DPHA for 18 years and is a returning Board member.

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Cabinets Deliver Clever Storage and Style

What are the hot trends in cabinetry this season? Where is it being used in new ways? What materials and finishes are you specifying? What hardware, features, configurations and technology are trending among your clients and in your region? Do you anticipate these trends continuing into the new year? Inquiring minds want to know! So here are the latest takes from across the country and industry:

National homebuilder Taylor Morrison’s National Design Director Lee Crowder;Marine Sargsyan, with online home products giant Houzz.com;National Kitchen & Bath Association’s Pamela McNally;Philadelphia area designer Liz Walton;Designer Shannon Ggem in Los Angeles;Minneapolis-based designer Lisa Peck.OVERVIEW

It’s no secret that our industry is booming, with strong consumer demand and ongoing shortages of skilled labor and products. Nonetheless, homeowners are still seeking to improve their spaces. Despite the challenges, everyone is surging forward and cabinetry has a significant slice of that activity.


Eye-popping color and outdoor cabinetry are both trending.
Photo: Shannon Ggem, Ggem Design // Mike P. Kelley (Photographer)

“Incorporating storage was an important aspect of homeowner’s renovation activities in 2020,” Sargsyan reports. Houzz’s 2021 study found that nearly one in five homeowners cited inadequate storage for enlarging their kitchens, she notes, and “More than half of all kitchen renovations included new cabinetry (57 percent).” Smaller kitchens included even a higher percent of cabinetry replacement (63 percent).

“Storage is one of the top three areas of consumer interest,” McNally agrees, noting that, “Reducing clutter, better organization, easy access all are driving this shift.” Some of this growth can definitely be attributed to the pandemic, especially as homeowners sought to reduce their shopping trips.

Hot Spots: “The pantry is becoming a very trendy place in the home to not only organize but maximize your storage, especially as bulk buying became more popular this past year,” declares Crowder. She notes the popularity of food storage organization. “It obviously starts with a great pantry.” Houzz also saw a surge in pantry upgrades, with nearly half of study respondents improving their cabinetry, an increase over 2020.


Flex rooms are definitely trending with new cabinetry needs. This includes laundry, pet and craft spaces. They’re also popular spots for bulk buying storage to enhance pantry capacity.

Home offices, garages and outdoor spaces have become hot spots for new cabinetry designs, too, because of the pandemic. Working from home, exercising, storing overflow items and escaping safely outdoors are all COVID-19-driven accelerations. “Many of our floor plans offer a mud locker or drop zone built in,” Crowder observes, “The more time you spend at home, you realize how important having a built-in space for those daily essential items at the entrance (usually from the garage) gives you peace of mind and [helps] everyone find what they need when it’s time to leave the house.”

Technology Trends: Smart home features are making their way into cabinetry as well. “Kitchens, baths and entire residential environments have been embracing fully integrated technology, and storage is a key area,” McNally says. The goals include accessibility, better visibility and security, the NKBA executive observes. “Smart home sensors help facilitate leak detection, temperature and lighting controls and are being designed into pantry areas, lower cabinets, shower enclosures, under sink drawers and under cabinets in kitchens. LED lighting is now a standard in virtually all cabinetry installs,” she reports, and the designers agree. Chargers are also being built into cabinetry to reduce clutter.

KITCHEN STORAGE TRENDS

The heart of the home has definitely gotten some transplant improvements. With pantries taking on more importance, sometimes beyond the kitchen, these areas are being freed up to serve more comfort roles.

Specialized Zones: NKBA’s study sees separate spaces for wine and coffee usage. Houzz sees dedicated areas for baking, snacks and beverages and homework. Among the specialty spots, pantries and wine bar storage have the greatest resonance in NKBA’s study. Kitchens are catering to personal preference and specialized zoning.

“We love to include coffee and wine stations with all the associated storage laid out for clients, like a mug drawer and fridge drawer for cream if they use it, or a pod drawer and a nearby wine fridge for bottles not yet being dispensed by the wine dispenser,” shares designer Ggem. Peck is seeing smoothie stations become a trend, along with coffee and beverage centers, and Walton says just about all of her kitchen projects have coffee/breakfast bars.


Comfort zones like wine and coffee centers are trending.
Photo: Eolo Design / NKBA

Configurations: “Our clients no longer want upper cabinets, preferring instead deep drawers with peg systems for plate and glass storage,” Ggem notes. Open shelves are still popular but used sparingly, as homeowners realize the dusting required to keep their contents clean, Walton points out. Peck sees narrow pullouts, as well as the general lack of wall cabinets and well-equipped bases and pantries. NKBA’s study cites large pull-out drawers with dividers.

Peck also sees an increase in secondary kitchen spaces, both as “back areas” for cleaning and storage, and auxiliary for older relatives to live independently with the family.

Styles and Finishes: Houzz has Shaker as the most popular style (57 percent), flat panel/slab at 21 percent and raised panel at 17 percent. In terms of finishes for the kitchen, Walton declares, “Wood tones are coming back in a big way! We are seeing a lot of warm walnut islands paired with soft white perimeter cabinets. Painted wood cabinets especially in navy or a powdery blue are very popular and pair well with white and warm wood tones.”

“Self-expression through color in cabinetry is definitely a trend,” Peck says. “We have done orange, yellow, blue and teal cabinetry in the spirit of this trend. We are also seeing a return to mixing painted cabinetry with wood. Rift cut white oak is a strong contender here in the Midwest. In modern kitchens we are seeing the use of acrylic slab door panels in gloss and ultra-matte finishes,” she adds.

Across the country, L.A. designer Ggem is seeing matte finishes and wood, including textured, fluted panels trending in materials. Taylor Morrison’s Crowder is seeing earthy hues along with warm neutrals and NKBA finds ash and rift cut oak solids and veneers trending, along with sophisticated high-pressure laminates.

One final note on finishes: “Wellness is huge in the kitchen conversation. Toxins and off gassing are no longer tolerated, and all clients inquire,” proclaims Ggem.

BATHROOM STORAGE TRENDS

The bathroom has also gotten enhancements. “Just like in kitchens, many people are having electrical outlets and charging stations built into their cabinets,” reports Taylor Morrison’s Crowder. “Another technology item popping up is cold storage,” she observes. “Adding a mini fridge into your cabinet bank allows you to store beauty items that require being cold – but they can also help keep creamers cold so you can make your coffee while getting ready in the bathroom.”

Configurations: Built-in vanities far outstripped freestanding in popularity, with floating styles trending upward, Houzz reports. “The floating vanity helps create visual space, making the vanity feel less heavy within the space,” Walton suggests.

Peck is seeing appliance garages migrate to her midwestern bathrooms, she says. They include chargers for hygiene and grooming tools and magnifying mirrors. She’s also seeing an emphasis on accessible cabinetry and nontoxic materials.

Taylor Morrison homebuyers like open shelves in their bathrooms, Crowder shares. They also want auto-opening and closing doors, outlets and charging stations.


Shaker is still a leading style trend for kitchens and bathrooms alike.
Photo: Caroline Sharpnack © Houzz

Styles and Finishes: Bathroom style trends track pretty close to kitchen, with Shaker, slab and raised panel in similar proportions. Walton sees natural wood tones like white oak and warm walnuts mixed with white or dark gray. Taylor Morrison is seeing light washed warm wood tones and textured woods in low maintenance matte finishes. The builder is also seeing painted looks, especially dark green, trending. Peck is seeing personalized colors, like teal and blues, along with rift cut woods, especially oak and walnut topping trends. Ggem sums up her clients’ preferences this way: “A minimal aesthetic is what is happening right now – slab doors, hidden pulls, quiet and clean.”

LAST WORDS

If your business is based on cabinetry manufacturing, distribution, installation or sales, this should be a strong season for you. It can also be a strong season for those who are “cabinetry adjacent,” like technology providers with a growing area of opportunity. Knowing and predicting the latest trends is essential to staying successful and a candy land full of fun and flair.
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Jamie Gold, CKD, CAPS, MCCWC is an author, wellness design consultant and industry speaker. Her third book, Wellness by Design (Simon & Schuster), published September 2020. You can learn more about her Wellness Market presentations, books, Wellness Wednesdays Clubhouse conversations and consulting services at jamiegold.net.

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Obstacles Linger, Even in Face of Uptick


Supply side challenges continue to hamstring both new housing and the residential-construction trade, even as both market sectors continue to exhibit significant 2021 gains. Among the key statistics and forecasts released in recent weeks by government agencies, research firms and industry-related trade associations were the following:

HOUSING STARTS & NEW-HOME SALES

Despite recent gains in housing production, concerns linger over weakening permit numbers, a slowdown in new-home sales and rising materials costs, the National Association of Home Builders said. Overall housing starts were pegged at a seasonally adjusted annual rate of 1.64 million units, according to the latest available figures, as strong demand helped offset supply-side challenges. Builders continue to contend with rising home prices and materials delays, as well as with shortages of buildable lots, a dearth of skilled labor and a challenging regulatory climate, said Robert Dietz, NAHB chief economist. “The weakening of single-family and multifamily permits is due to higher material costs, which have pushed new home prices higher since the end of last year,” Dietz said. “This is a troubling sign for future housing production (and) a challenge for a housing market that needs additional inventory.”

RESIDENTIAL REMODELING

Residential construction professionals experienced their busiest quarter since at least 2015 in the first three months of 2021, with confidence among remodeling construction and design firms running high, according to Houzz Inc. The online platform for home remodeling and design reported positive results for its “Q3 2021 Houzz Renovation Barometer,” a quarterly gauge of residential renovation market expectations, project backlogs and recent activity among businesses in the construction, architectural and design services sectors. However, the heightened activity is not without challenges, according to Houzz, which reported that supply chain delays, extreme weather patterns, rising product and material costs and labor shortages “continue to create major headwinds for the industry.” In a related development, annual gains in homeowner improvement and maintenance spending are poised to accelerate in the second half of 2021 and remain elevated through mid-year 2022, according to the Leading Indicator of Remodeling Activity (LIRA), released in by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University. The LIRA projects that annual growth in home renovation and repair expenditures will reach 8.6% by the second quarter of 2022, with annual expenditures expected to exceed $380 billion.

EXISTING-HOME SALES

Existing-home sales, despite several months of declines, were up 22.9% from a year ago, and available supply has improved in recent months due to gains in housing starts and existing homeowners listing their homes, the National Association of Realtors reported. “Home sales continue to run at a pace above the rate seen before the pandemic,” said Lawrence Yun, chief economist for the Washington, DC-based NARI, which pegged the latest seasonally adjusted annual rate for resales at 5.86 million units. Total inventory was down 18.8% from a year ago, while unsold inventory is down year to date, from 3.9-month supply in 2020 to a 2.6-month supply at the same time this year, the NAR added.

APPLIANCE SHIPMENTS

Reflecting gains in new construction and residential remodeling, domestic shipments of major home appliances continued their rebound from the impact of COVID-19 in the first half of 2021, the Association of Home Appliance Manufacturers reported. According to the Washington, DC-based AHAM, an April-to-June spike of 23.7% over the same quarter a year ago was largely responsible for an overall year-to-date gain of 26.6% in major appliance shipments compared to the same six-month period in 2019. First-half gains were posted in all key product categories, including food preservation (+31.6%), home laundry (+27.7%), cooking (+24.1%) and kitchen cleanup (+17.4%), AHAM noted.

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Emerging Home Design Trends Revealed in Houzz Report

PALO ALTO, CA — COVID-19 pandemic has changed people’s perception of “home,” resulting in new styles, features and aesthetics surfacing in home design over the past year –among them a need for dedicated activity spaces, a desire to bring the outdoors in, and a requirement to create flexible interior spaces.

That is the key conclusion of research conducted by Houzz Inc., the Palo Alto, CA-based online resource for home remodeling, which this week identified the top emerging home design trends based on the latest search insights from its community of homeowners and remodeling pros.

According to Houzz, the following are among the leading COVID-fueled home design trends that have emerged in the past year:

n Dedicated Activity Spaces: “People have been relying on their homes to provide new avenues of activity and entertainment since the beginning of the pandemic,” said Houzz, pointing to search trends that the online resource is seeing for art studios (up nearly tenfold), home bars and wine cellars (up nearly four times) and home theaters, home gyms and home offices (up between two and three times each).

n Bringing the Outdoors In: According to Houzz, one in five remodeling homeowners is opening up their kitchens to the outdoors, with “openness to nature and the role of greenery in our homes a trend that seems to be accelerating.” Searches for artificial plants and trees, as well as indoor pots and planters, are up significantly, respectively, since last year. “We’re also seeing a significant uptick in searches for green kitchen cabinets, bathroom tile, accent chairs and bedrooms,” Houzz said.

n Living Room Refresh: As people have spent more time in their living room over the past year, “they may be seeking inspiration to refresh the space,” with searches for living rooms up 52% compared to the same time in 2020, Houzz reported. Home accents in general have seen some of the most dramatic increases, along with decorative accents, abstract paintings, display shelves and slip or chair covers, the company noted.

n Flexible Design: Many homeowners are turning to design options that offer more flexibility within the existing footprint of their homes, Houzz reported. Searches for TV armoires with pocket doors, queen murphy beds, and nesting side tables are among the products and features generating significantly higher interest, Houzz researchers added.

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Wren Kitchens Opens Long Island Showroom

Europe’s kitchen retail specialist Wren Kitchens has launched its third U.S. showroom, this one located in Levittown, NY, bringing its total number of branches to 108 across the U.S. and the U.K.

The kitchen remodeler opened the biggest ever kitchen showroom in Milford, CT last November and its expansion plans will continue with the opening of showrooms in Selden, NY and Lawrenceville, NJ in the coming months.

The brand-new Levittown showroom at 2993 Hempstead Turnpike has created a significant jobs boost to the local area, with 30 new roles in retail. In addition to this, it’s created a further 30 jobs across manufacturing and logistics at its state-of-the-art headquarters in Wilkes-Barre, PA, where all Wren kitchens are made to order for its U.S. customers.

All under one roof, the new 19,500-sq.-ft. showroom has 61 full-sized kitchens on display, as well as various cabinet styles, colors, appliances, storage solutions, countertops, sinks, faucets, accessories and much more.

“The state-of-the-art showroom is a one-stop shop for everything that kitchen remodelers need to transform their kitchen space,” notes James Langdon, Wren Kitchens Levittown design manager. “We pride ourselves in offering quality luxury kitchens at affordable prices, and all of our kitchens are designed and made by us in the USA.”

At the heart of the showroom are two virtual reality studios where customers can use VR headsets to view their kitchen in 3D. It also encompasses two dedicated interior design suites that are free to use for local designers and architects to work with clients. Sessions can be booked by calling or visiting the showroom.

There are 16 design desks where customers work with expert designers to create their dream kitchen. They have L-shaped sofas and a large screen for customers to watch their dream kitchens come to life in 3D.

A child-safe kitchen is on display at the showroom, and it features design tips to keep children safe, such as door safety catches and locks, appliances located out of reach, cool-to-touch induction hobs and storage ideas for cleaning products.

Wren has invested $15.4 million in its 252,000-sq.-ft. facility in Wilkes-Barre, PA, and is transforming its onsite headquarters to provide support for showrooms across the East coast. Wren has also invested in its own fleet of trucks for delivery across the country.

All of Wren’s showrooms are pet and child friendly with play zones, baby changing facilities, a stroller park and a relaxing coffee area.

 

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Trade Associations Urge U.S. Action on Supply Chain Challenges

WASHINGTON, DC — The Association of Home Appliance Manufacturers (AHAM), the trade organization representing many of the industry’s leading appliance suppliers, has lent its voice to a four-member coalition of trade associations urging immediate action by the Biden administration and Congress to address ongoing global supply chain challenges.

The Washington, DC-based AHAM yesterday joined the Air-Conditioning, Heating and Refrigeration Institute (AHRI), the North American Association of Food Equipment Manufacturers (NAFEM) and the National Electrical Manufacturers Association (NEMA) in releasing a white paper outlining how supply chain disruptions, which are being compounded by the COVID-19 pandemic, “are hurting the competitiveness of U.S. manufacturers, stalling the U.S. economic recovery (and resulting in) unprecedented damage to the global product supply chain.”

The call for action comes one day after a coalition of workers from across the supply chain warned world leaders that global trade is facing a potential “global transport system collapse” if governments do not restore freedom of movement to transport workers and give them priority to receive COVID vaccines that have been approved by the World Health Organization (WHO).

“The ability to produce and deliver home appliances to consumers has been dramatically hindered by the COVID-19 pandemic and other supply-related issues, creating hardships for consumers and for businesses at every step in the supply chain,” said Joseph McGuire, president and CEO of AHAM. “The result is ongoing shortages of products, materials, components and labor, leading to delays and increased costs,” McGuire said, adding that, in some cases, the supply chain timeline has doubled or tripled.

“This is at a time when consumers are spending more time in their homes and more dependent than ever on home appliances to keep their families healthy and their homes clean,” he said.

The request by AHAM followed a series of meetings between association members and Biden administration staff, centered around issues important to AHAM-member companies, such as the Section 301 China tariffs, Section 232 steel and aluminum tariffs, labor shortages, increased costs for shipping containers and increased shipping times, and semiconductor shortages, AHAM said.

“Combined with increased demand for appliances and equipment, supply chain bottlenecks have negative consequences, including increased costs, lost sales, delayed deliveries of critical products to consumers in the face of supply chain backlogs, and even shutting down manufacturing plants,” the association contended.

AHAM acknowledged that many supply chain issues will require long-term solutions, but the coalition also requested immediate relief from policymakers through tariff removal and fair allocation of semiconductors to all industries.

“Quick implementation of these and other policy solutions may help prevent a continued worsening of the availability of manufactured products in the U.S., while increasing productivity and stemming product cost inflation,” AHAM said.

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Accessorizing the Kitchen

As homeowners spend more time at home, working and living in their kitchens with their families, the desire for streamlined functionality and a cleaner appearance has only continued to grow. Sought-after details for organizing pantry items, charging electronics and putting everything in its place are just some of the requested details for kitchen accessories and cabinet interiors.

Ease of use is a must for these elements, but aesthetics and beautiful finishes are also part of the mix. Manufacturers have proven to be up to the task, however, as cabinet pullouts don’t just offer function, but do it in style; and accessories deliver the best in function while blending in and even enhancing their surroundings.

Following are some of the hottest trends in interior fittings and kitchen accessories right now.

–Storage accessories are increasingly becoming customized for how homeowners use their space, with removable caddies, utensil storage, adjustable drawer inserts and movable pegs being used.

— Power sources for charging electronics are being hidden away, with customized spaces being created in drawers and nooks for convenient powering up.

–Pullouts now include very specific functional accessories, such as knife blocks and bins that keep items close at hand.

–Reaching into dark cabinets, corner spaces and high storage is becoming a thing of the past, as interior storage units now easily bring the items to the user.

–Using every inch of space is a must in today’s organized kitchens, and spices, sheet pans and cooking utensils find their own spaces in carved-out storage.

–Shelving continues to grow and evolved in the kitchen, with styles ranging from live edge wood to industrial metal.

 

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Textures in Tile

While cabinets, counters, fixtures and appliances often anchor a kitchen or bath, it’s the secondary items like tile and hardware that can add the true decorative flair. Tile can carry a neutral design and add calm to the space, or provide bold color and rugged texture to deliver the wow factor.

Stone, glass, porcelain and ceramic are among the myriad elements that can be used to create tile, and all add their own look and feel to a space. Whether the desire is for a nature-inspired look or a glossy, modern appeal, tile can provide just the right accent.

–Subway tile continues to trend, but the classic look is getting an update with an array of colors and smooth texture that looks handmade.

–Shapes go beyond squares and rectangles, encompassing everything from hexagons to triangles to arabesques to chevrons.

–Three-dimensional tiles continue to garner attention, delivering surfaces that feature irregular patterns and an organic look and feel.

–Cement tiles with painted patterns add drama to backsplashes and showers alike, providing a bold addition to overall designs.

–Pastels and neutrals yield a softer hue, while saturated jewel tones and earth-inspired shades add an organic touch to spaces.

–Matte tile surfaces and textures are currently garnering major attention, complementing weathered woods, raw and patinaed metals and matte finishes on faucets, appliances and hardware.

 

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